Nice Capitalism

“Nice” Capitalism ,traces the secret correlations of “Nice Brands”, “Nice Capitalism” and “Happy Nations”, and reveals why the European economic model with it’s “Human Ethos” is surpassing America.

Costas Kataras reveals the secret relationship of people and their psyche with brands, and uses brands as a prism for the identification of emerging mega-trends in the metaglobalization economy.

On the economic and business level, the book explains why a number of emerging forces could have devastating effects on brands and lead to the rise of a new species of brand, “Nice Brands” and “Nice Capitalism”, two developments that are clearly interrelated, as the book explains, which usually lead to happier people and more “Happy Nations”, particularly in Europe.

On the human level, the book describes how the individual in search of a true meaning of life and in pursuit of happiness, is shifting away from a materialistic culture imposed externally by the brands’ pseudo-authority, which is even taking control of brands themselves and, finally, how this phenomenon is moving things towards a greater level of human autonomy.

To Purchase a Copy: Amazon, Barnes & Noble




The Global Village Information Poor (1998) was dealing with strategies for growth in the knowledge-based economy and how nations and corporations , particularly from the European ‘south’, could avoid the Digital Divide phenomenon. Reviews in the national media described as ‘one of the book – prophets for the future ‘ and put it in the top 10 of international authors for that year.

Visit initial  book site

Download (In Greek). Book out of print run. Soon to be re-printed in English

“Nice” Capitalism, by Costas Kataras – Book VIPs Reviews & Comments

"You predicted the disastrous outcomes of arrogant and greedy capitalism before its burst. Portraying vividly complex ideas in a wider cross disciplinary and philosophic thinking".

Professor Spyros Lioukas, Athens University of Economics and Business, Ex-Ambassador to OECD -GREECE

"A fascinating book. Costas makes some fantastic points that really make you think about the future of brands. It is a great book for making you think harder about the role of brands in society".

Anna Farmery, The Engaging Brand - UK

"These are huge ideas that seem supported by the evidence we see now of the impact on U.S. brands of capitalism gone bad"

Robin Browne, Conscious Images - USA

" It is a huge achievement…a wonderful book with complex ideas."

Hugh Logue, InterTradeIreland - IRELAND

“…Prophetic book.”

Professor Lord Richard Layard, Centre for Economic Performance, LSE / London School of Economics – UK

"I look forward to reviewing… " .

Sir Martin Sorrell, CEO, WPP Group plc – UK

" A revolutionary book in business, marketing and communications thinking… Costas goes against the tide and the long established believes."

Spiros Aliprantis, Consultant to the BoD, CAPE 4 – SWITZERLAND

"..a book full with innovative and interesting ideas… "

Pantelis Savvidis, TV Journalist, ET3, "Anixneuseis" – GREECE

“The Global Village Information Poor”, by Costas Kataras  – Book VIPs Reviews & Comments

"… the book constitutes a useful contribution to matters of  Information Society …"

Office of the Prime Minister, Kostas Karamanlis

".. reading your wonderful book  Costas, I have become very rich in new knowledge.."

 Αntonis Samaras, Minister

".. a very interesting book.."

Dora Bakogiannis , Minister

"..For me it was exceptionally significant to see that there are people sharing the same anxieties and drawing the same conclusions as myself…"

Anna Diamantopoulou, Minister, former Commissioner of the European Commission

"..foresight, planning and investment in New  Technologies is needed and your efforts have contributed in this direction positively and are worthy of congratulation   .."

Dimitris Tsovolas, Minister

"An incredible book… an impressive document of the progress… but also the distance which, unfortunately divides us (in Greece) from the achievements of high technology.."

Panagiotis Gennimatas, Honorary Vice President of the European Investment Bank (EIB), LUXEMBOURG

"..a book I wish I had written myself .."

Giorgos Doukidis, Professor, Athens University of Economics and Business

"...a book endeavoring to sound a wake up call for Greece and the European South so that they may avoid technological, and ultimately, economic and social exclusion..." 

Jan Roukens, Language Board – HOLLAND

"The writer proposes ideas for Greece’s equal participation in the Information Society… ideas that have made an impact. "

Οικονομικός Ταχυδρόμος

"One of the Prophet – Books for  Information  Technology and the Future   …(and a Greek) among the classics of the imaginary and technology … the writer warns Politicians and  Policy Makers that this is the beginning of the society of two thirds, permanent poverty and ultimately financial, political and cultural subjugation…"