About Costas Kataras Books from Costas Kataras In his latest book, Costas Kataras traces the secret correlations of “Nice Brands”, “Nice Capitalism” and “Happy Nations”, and reveals why the European economic model with it’s “Human Ethos” is surpassing America.
He is revealing the secret relationship of people and their psyche with brands, and uses brands as a prism for the identification of emerging mega trends in the meta- globalization economy. “Nice Capitalism- A Secret Journey to the Death of the Arrogant Brand” is now available.(Amazon, Barnes & Noble)
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